Publicación:

Estrategias de innovación para la reactivación de los restaurantes en Santa Marta Pos pandemia

Resumen

The main axis of this research is the problem of restaurants in the post-pandemic in Santa Marta, the study aims to determine the innovation strategies for the reactivation of restaurants in Santa Marta post-pandemic. Different authors allow the identification of the different variables contained in this study, among these, Chiavenato and Sapiro, (2008), Chandler (2003), Corma (2013), among others, stand out. The type of research was documentary, with a non-experimental and transactional or cross-sectional design, the information was obtained through the filing technique and bibliographic records as an instrument. As a result, it is evidenced in the research that sales in restaurants decreased in some, in others they were forced to close, they also had to reinvent themselves through home sales, digital platforms and other strategies. The action seeks to boost sales to generate a positive impact on the economic results of the establishments which, combined with new communication technologies, will make the city's restaurants stand out. It was recommended that restaurants in the city should stay ahead by conducting promotions, two for one to boost sales. It is very important to use technology as an ally, digital commands taken by waiters to have an excellent record of sales and accounting.