Publicación: Impacto financiero en pandemia para la compañía de Lubricantes Automotores Ludesa de Colombia S.A.S año 2020
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This analysis will show the effect of the Covid-19 pandemic on the company Ludesa de Colombia S.A.S. for the year 2020, due to the economic changes that the health crisis left in the face of strict confinements and quarantines in the city of Ibagué and the department of Tolima; The sector of commercialization of lubricants and addictives of motor vehicles was one of the most affected by what its economic deficit increased during the months of March to September, this crisis led to the closure of the roads and the inactivation of several industrial and commercial companies . Faced with the changes that arose due to curfews, virtuality took great participation as a new hope to reactivate the economy in the company, one of the alternatives was to incorporate digital marketing into its marketing strategies, distributing its products through of web pages and social networks, the changes were not significant, but they kept the company standing and thus being able to fulfill its financial responsibilities. For this reason, the topics covered in this work must be carried out according to the financial needs of the company, establish competitive strategies in the market to achieve better profitability against the competition and greater liquidity to generate good working capital, if necessary. manages to carry out what is proposed in the analysis, the company will begin to emerge in a good economic system generating greater employment and stability for its partners and people who depend directly on the company. In carrying out the financial analysis, the figures of the financial statements must be taken into account and the duly previous year compared, thus determining the emergence of the economic deficit, additionally carrying out a market study in which the prices of direct competition are evaluated and indirect, the return on capital and the investment that must be made to strengthen the financial structure of the company.