Publicación: Propuesta de plan de negocio de tratamiento capilar “vital capilar: cuidado natural” en el distrito especial de Barrancabermeja, Santander
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The project presents the business plan for the creation of a hair treatment production and marketing company in Barrancabermeja. This study is a great opportunity to offer and position a new product on the market. The research carried out for the fulfillment of the objectives was descriptive and quantitative, the main method of data collection was the survey, other research collection methods such as specialized articles, degree projects and information provided by the chamber of commerce. In the market study, the demand and supply situation was known, and the price at which the offered product will go to market was determined, followed by the technical study in which the size and location of the company was determined. The administrative and legal study shows the type of company that was established and finally the financial study was implemented, which revealed the investment made, the projections of the financial statements and through criteria of financial goodness, the project viability.