Publicación:

Plan de negocio para un nuevo establecimiento de la empresa Power Bike en el municipio de Puerto Gaitán – Meta

Resumen

The present work of degree is a project focused on the expansion of the company Power Bike, has as general objective to design a business plan for a new point of sale located in the municipality of Puerto Gaitán, Meta, to have a progressive growth, generate more employment, contribute to the economy, help the environment and the health of bicycle users. The methodology that was applied in this degree project is the qualitative and quantitative mixed research for the creation of surveys that provided the information required to find the most accurate location of the new point of sale in the municipality. Conducted personal and virtual surveys of 100 people as potential customers in the municipality of Puerto Gaitán who would purchase bicycles, a market study was carried out in the two bicycle shops that exist in the municipality to know the prices and brands with which they would compete, the organizational and legal structure for this new point of sale was organized, and finally, a financial plan detailing the initial investment, funding sources, revenue projection and profit margin was drawn up, thereby achieving the development of the objectives foreseen in the business plan for the new point of sale of the company Power Bike in the municipality of Puerto Gaitán.