Publicación:

Factibilidad de la creación de un gimnasio para personas con sobrepeso y obesidad en la ciudad de Bucaramanga

Resumen

This project seeks to evaluate the viability for creating a Gym in Bucaramanga city for people with overweight and obesity, that contributes to the reduction of this disease and offers a personalized service in terms of medicine, nutrition and training, under constant monitoring of the progress of each of the people with this condition, considering that currently in the Bucaramanga city there is not place that offers this integral and specialized service for people with this disease. According to the market study that was carried out a total of 3,284 inhabitants in the Bucaramanga city suffer from overweight and obesity. the competition would be indirect, and the different strategies of launching, advertising, pricing, among others, will be established. Subsequently, the financial study was carried out for determining the amount of money that is needed to operate the gym, according to the financial study the sale price of the service for the user with a net profit margin is $ 134,059,071 in the first year he project is paid in 60 months with a fixed monthly fee of $ 1,346,586.70. Taking into account these values shown in the financial study and with an internal rate of return of 48.702% which means that it is higher than the current market rate This happens because the project generates high liquidity in each of its years in which income exceeds expenses and the feasibility and viability of this can be verified.