Publicación:

Tienda virtual para los agricultores de Mercaorinoquia

Resumen

Undoubtedly the influence of the internet in the daily life of the human being is decisive in the performance of many activities and electronic commerce is one of these and has been growing in Colombia in various sectors and was increased by Covid-19. The pandemic forced it to reinvent itself and virtuality is used as an excellent alternative. The objective is to design a virtual store for the commercialization of agricultural products of small farmers in Meta, which will be a very important tool that allows direct commercialization avoiding intermediaries. It was based on the recognition of the needs of 10 farmers and 350 people who were surveyed regarding the acceptance or rejection of this technological resource. As descriptive results, the design of this resource is evidenced as great acceptance, accepting that these products are clean, cheap, of high quality and that virtual information is one of the best channels with this type of market. Finally, the resource of the page is a necessity, its implementation one of the best opportunities.