Publicación:

Diseño de estrategia de comunicación digital para optimizar los procesos comunicativos del Club Mutuario Ricaurte

Resumen

In this degree work, with solidarity practice modality, a digital communication strategy was developed for the association Club Mutuario Ricaurte, deploying a communication diagnosis that would allow assertively point out the need and provide a solution, so we worked for four months in the identification, formulation and implementation of the same, through organizational analysis tools, such as: SWOT matrix that helped to identify strengths, weaknesses, opportunities and threats, to build the possible strategies to implement, and the Integral Communications Map where the channel and the message that would contribute to improve the communication processes were defined. As a result of the above, the web page of the Club Mutuario Ricaurte association was redesigned.