Publicación: La influencia de las redes sociales en la campaña política de Trump en las elecciones del 2016
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Over the years, the media has been evolved thanks to the arrival of the internet and social networks. This has been caused millions of users enter to applications lokeTwitter, Facebook and Instagram (among others). Daily they limit themselves to consuming the information prosumers, which refers to an acronym that defines the producer (producer) and the consumer (consumer), the currently role of people in the media is consume and produce, that is, they assume the role of both (Islas, 2008) In this way and, in the case of the presidential elections in the last decade in the United States, the networks were established as strategic point of some candidacies, as the case of Donald Trump, who used social networks positively and arrived with successful to voters in that country.