Publicación: Plan de negocio: empresa comercializadora de textiles Munditelas
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This research work aims to analyze the viability around the commercialization of the textile market focused on the home line, in order to repower the business plan of the fabric marketer Munditelas. This responds to the Sustainable Development Goals in that it allows the strengthening of local companies so that they generate employment for their communities. For this, a quantitative and qualitative analysis of the different market variables such as supply and demand was carried out. As well as the structure of income and expenses of the project was analyzed with real data so that the required investments are financially sustainable. As a result, it was observed that the opening of a home lingerie marketing line is viable and its implementation in the company is recommended.