Publicación:

Análisis iconográfico de los contenidos publicitarios, los estereotipos de belleza femeninos en las redes sociales y plataforma digitales

Resumen

From a historical point of view, women have always played a secondary role in society, since the leading role belongs to men because they were destined to do housework, which made them lose preponderance when it came to being involved in many actions that would allow them to improve their lifestyle. Because of this, she always had to be limited to what was imposed on her, getting used to being ruled by what a man tells her. For this reason and for a long time, women have been used as sexual and exchange objects to be commercialized from advertising communication. Current advertising, disseminated and reproduced by the media, has created an imaginary canon of perfect beauty, which all women want to follow, without realizing that advertising campaigns use different technological tools to help them see an unnatural perfection. However, society adopted a very strong consumer behavior, due to the fact that the visual culture that is lived today leaves out many other women who do not feel represented by what they see in the images, which are disseminated in the media. Digital platforms are also responsible for establishing a cyberculture, in which fluid identities are seen, since adolescents are influenced by the bombardment of images that comes from social networks, which makes it a daily situation.