Publicación: Propuesta de un plan de mejoramiento en servicio al cliente para la empresa de Confecciones Deisy Santafé S.A.S.
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The purpose of this report focuses on proposing a plan to strengthen and improve customer service for the Deisy Santafé company, in order to improve the customer service that is currently being provided, since in some studies carried out and analyzed to the company the quality of the service is not being 100% good. As a problem in said report, the quality of customer service that companies must handle is discussed, knowing that not only a good product and low prices achieve sales in companies, success is also in the people who generate a complaint service , complaints or suggestions, the person who attends the points of sale or those who do business with wholesalers, poor service could generate a disadvantage against the competition, to which customers could avoid buying from said company and generate Negative rumors in which it directly influences the sales and income that the company can bring. This would cause the company to have declines in its income and directly affect administrative and operational decisions.