Publicación:

Plan de negocio para la puesta en marcha de la asociación de criadores de la raza de bovinos criollos chino santandereano en la ciudad de Bucaramanga

Resumen

This project is focused on developing a business plan for the start-up of the Association of Breeders of the Creole Chinese Santanderean Breed of Cattle (ASOCHINO), in the city of Bucaramanga, having as support the market, technical, administrative studies, financial and environmental, as well as the creation of the technical department with its respective committee. Methodologically; it is a Quantitative-Descriptive type of research. The method used was the Deductive. Secondary sources were used, since we worked with information contained in books, scientific articles, degree theses and recognized valid documents. The necessary records, forms and regulations are proposed to provide the required administrative organization and contribute to the organization in order to have a well-fed database with the information that is needed to generate more progress. The research has different studies, among which are; Markets: the product, prices, advertising and marketing were identified; In the Technical Study: the size of the project, location, project engineering, necessary equipment required for the operation of ASOCHINO were defined. Likewise, in the Administrative Study: the legal aspects and the profile of the positions were defined. In conclusion; According to the financial indices, the implementation of ASOCHINO in the city of Bucaramanga is feasible, since an IRR of 50.95% is obtained, which indicates that it is convenient to invest in the project since the rate is higher than the Opportunity Cost. There is also a cost benefit ratio of 1.2 and a capital recovery period of 2.94 years, indicators that demonstrate the sustainability of the project.