Publicación: Aplicación del modelo de planeación estratégica para la Mipyme Donde Jairo las mejores arepas años 2020 a 2024
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This document was born as a result of research on Strategic Planning for MSMEs, research done by professors and researchers Humberto Serna Gómez and Carlos Dussan Pulecio, (Dussan, Pulecio; Serna, Gomez, 2017). In the Mipymes WHERE JAIRO LAS BEST AREPAS, the team of strategists wishes to create the structure of strategic planning, projecting a new change, helping to create the vision, mission, principles, values and objectives; conducting a complete analysis and investigation of the Mipyme for Strategic Planning. The company, WHERE JAIRO LAS MEJORES AREPAS is located at 6 N ° 6-30, Barrio Pablo Sexto; Our company was born as a means of family sustenance, since February 2016; by Mrs. Ana Lucia Ayala Duarte and Jairo Anibal Rey Florez, hence the name for the Social Reason, starting as a small business of Antioquia arepas and empanadas, to satisfy our customers and make them feel at home, raising the idea of make Stuffed Arepas, with Meat, with Chicken, with Cheese and the Mixed specialty, with food safety, good health, with a reliable service, innovating with Homemade Chorizos, Soda and Water. Being the objective of applying the strategic planning model for Mipymes, Donde Jairo Las Mejor Arepas, to guarantee the sustainability of the company, providing our clients with high quality products, applying all current regulations and laws related to food handling such as , promoting healthy eating for our clients, creating value chains with our suppliers and developing balanced menus according to the characteristics of our clients.