Publicación:

Aplicación de modelos estratégicos para la Mipyme Julser 2020-2025

Resumen

This work is intended to develop the strategic planning of the company JULSER initially the stationery was born in 2006, they decided to name it miscellany and stationery JULSER thanks to the name of their children, says the owner, my children were baptized as, Julian and Sergio . At that time they started with only selling; notebooks, pens, marker sheets etc. They started with something minimal since, thank God, the investment of new things. It has been growing and moving forward, the business was put into the store because thanks to the owner working in a stationery store as a cashier, she saw the need to create her own stationery and seek a better future for the family and thus be more aware of her two sons. At first it was not easy but then the owner wanted to be with her family so she continued to put her mind to work so that it would bear good results and she would continue in her house. The owner of this company is called Martha Patricia Monroy Briceño, she created this company to support her family and with the help of her husband, who contributed to the business, she could create her company, the owner's dream is to see her business grow bigger. and of better profits as time can put your business in departmental knowledge. According to (Dussan Pulecio & Serna, 2015) Strategists are all the people who, located in neurological sites of the organization, have the capacity and the will to monitor the conditions in which they perform, register them, propose better options from their work position. The theme of strategic planning becomes a powerful tool to boost productivity and its performance, therefore, there is greater efficiency and effectiveness to achieve the objectives that the company proposes as stated (Chiavenato & Arao, 1997) in his work on the administrative area: Therefore, the objective of this research is to apply the strategic planning model in a mass consumption marketer MSME, and with it build a matrix analysis with weaknesses, opportunities, strengths and threats, to build the prospective scenario. “The evidence shows that, in general, organizations that plan their strategy outperform those that do not. Those that are successful try to make their strategy match the conditions of the external environment. Likewise, the strategy defines the structures and internal processes of the organization with the expectation that there will be very positive effects on its performance ”(p.26).