Publicación: Diseño de un plan de negocio para la creación de una empresa dedicada a la comercialización al por mayor y detal de bebidas alcohólicas en el municipio de Montería - Córdoba
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The consumption of alcoholic beverages is part of Colombian culture, becoming an essential product for social gatherings and other recreational activities, thus generating a potential market that seeks to increase the country's economy and generate employment. Therefore, this study is aimed at meeting the needs and expectations of the demand from the consumption of alcoholic beverages in the inhabitants of the municipality of Montería. On the other hand, during the year 2020, at the global level, humanity faced a health emergency due to the transmission of a virus called COVID 19 that changed the way of life of the population, reducing direct contact with other people; This has made it possible to increase the demand in developed markets through home deliveries. Considering the above, this project takes advantage of this demand to carry out sales and distributions through this channel.