Publicación:

Plan de negocios para la exportación de Ron Viejo de Caldas a México a través de la Comercializadora Representaciones Continental S. A.

Resumen

The idea of this business plan arises from the need to find new markets for the commercialization of Ron Viejo Caldas, since in many Sometimes part of the production is lost because the national demand is not enough to consume all the country's production. Within the development of the plan business, market research was carried out, which seeks to determine the target market for the international marketing of rum Old man of Caldas. This Research was carried out in two phases, an explanatory and a quantitative one; As a result, Mexico was established as the Target country of the exports, then we proceeded to identify customer preferences potentials by obtaining information through the analysis of surveys conducted by Mexican government entities, such as the Secretary of Salud de México, Bamcomext and Proexport Colombia. Subsequently, the operational operation of the export of the Ron Viejo Caldas through Representaciones Continental S.A, taking into account It takes into account all the legal aspects for the export. Then to be able to give execution of the project, it was necessary to define the agents and processes that interact in the export process in the Mexican market based on the regulations of the Aztec country. Finally, a financial analysis was carried out that allowed to show the viability of the project, supported by the results of the company Representaciones Continental through a sales projection that demonstrated the attractiveness of the project.