Publicación: Diagnóstico financiero de la empresa Pegafull Marketing S.A.S. de la ciudad de Montería del año 2019
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The purpose of this research work is to know the economic situation and of the company Pegafull Marketing S.A.S., from the city of Montería, which has been of 4 years in the market, the entity's main activity is the manufacture of metal products for structural use, and as a secondary activity the manufacture of other chemicals. It was observed that the company had an increase in its income net and nevertheless, its profits decreased, with respect to the years 2018-2019. According to the above, it is pertinent to design a diagnosis of the financial situation of the company PEGAFULL MARKETING S.A.S. from the city of Hunting of the year 2019. The methodology that was used comprises a quantitative descriptive design since it is performed an analysis and breakdown of the financial statements of the company Pegafull Marketing S.A.S., using different techniques such as recalculation, vertical analysis and analysis horizontal of the data obtained. It was found that the company is not in the best financial shape or organizationally, since the liquidity, profitability and indebtedness of this had a significant decrease and increase respectively; in the same way it was observed that it does not have an established mission and vision. It was concluded that the economic entity must improve its management hand in hand with management, so that it can achieve its objectives and not has a setback in its accounting periods, in addition, policies that allow you to better control your activities