Publicación:

Propuesta de Mejoramiento y Direccionamiento Estratégico para la Compañía LAMA Ingeniería Ltda

Resumen

Economic development in the modern era after the commercial opening of the countries influenced the growth of information technologies and innovation, consequently the creation and modernization of small and medium-sized enterprises have had to develop actions that allow continuous improvement. Therefore, it is necessary to analyze the situation of companies in terms of the maturity of the most important competitive variables of the organization, such as direction strategic, information management, innovation, finance, marketing, among others. The document is focused on presenting a proposal of strategic direction for the company LAMA INGENIERIA LTDA., In order to identify problems that affect its desired growth. With the era of globalization, international business and the constant use of technological advancement has permeated the new business strategies that affect the country's economy. Therefore, the level of competitiveness between companies requires strategies to be involved in the management of organizations, in such a way that it is oriented towards the differentiation of the products and services they offer in order to respond to the demands of the market and the situation. current. One of the primary objectives is to identify the strategic planning model that allows responding to the current environment, seeking organizational improvement, in such a way that by implementing it correctly, it will surely obtain greater possibilities of growth and social, economic and profit environmental