Publicación: Factores que inciden en el fomento del programa de ingeniería de sistemas. Una Perspectiva de la comunidad estudiantil
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This article characterizes the academic systems engineering program currently offered by higher education institutions in the department of Tolima, Colombia. This research is quantitative with explanatory focus, and established a sample of 400 students of the last grade of baccalaureate, of 6 educational establishments (private and official), and 141 students of the first semesters of the systems engineering program of the main universities of the aforementioned department. As a result of the analysis of the information obtained, it was determined that universities in the region should formulate a marketing plan, which promotes a situational analysis that generates strategies that make the engineering program object of study more competitive.