Diseño de una estrategia de marketing digital enfocada en mejorar el posicionamiento de la empresa “Academia y Cosméticos Fredelfy” del municipio de Caucasia Antioquia

Abstract

The technology transformation process has been revolutionizing since the last century, but its impact has been more noticeable as of this 21st century, since this has been called the century of technological cities, since they implement these technologies as an improvement tool for the day to day. In this way, the way in which people understand and share aspects of everyday life has changed. For example, what was previously called popular is now known as viral or trend and so it happens with other words or terms, which are adapted to the new social reality. Today it is normal to hear terms such as: smart cities, millennials, influencers, social networks, among others.