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The article sets out the definition of misleading advertising and its characteristics so that it is classified as a deceptive advertisement, following this what are the rudeness that it generates towards the consumer when going through this situation, with the aim of showing a negative perspective of these activities, defending the rights that a client has when making a purchase of a product or service in Colombia. The second aspect that is also greatly affected is in mostly commercial institutions, because those that carry out this practice are sanctioned by the regulatory entity of these crimes, the Superintendence of Industry and Commerce (SIC), this being an entity public that monitors the commercial and defends consumer rights in the country. This research is carried out through an analysis of the articles, pages, blog and books that were found that speak about this national marketing problem. The results obtained demonstrate the great and different ways in which misleading advertising affects, leaving in its wake problems between the customer-company relationship.