Publicación:

Estrategias de crecimiento y competitividad en las pymes para su posicionamiento en el mercado

Resumen

Companies and certainly SMEs must formulate strategies that allow them to grow and certainly position themselves in markets where they meet the needs of their customers with their products. In this sense, the purpose of this work is to propose growth strategies for the competitiveness of SMEs for market positioning. For the development of this study, the concepts of different authors such as Storey (2003), Mintzberg, Quinn and Voyer (1997), Zabala (2005), Koontz and Weihrich (2007), Wheelen and Hunger (2007), Alamo, García and Suarez (2002) Montoya, Montoya and Castellano (2010), Porter (1999) among others. The type of research was documentary, with non-experimental and transsectal or transverse design. The development of the project allowed to define variable strategies, competitiveness growth strategies and SMEs, as well as positioning. The results show that SMEs have trouble designing growth strategies and that the main strategies used were customer service, followed by mandatory cost reduction and accompanied on a smaller scale with continuous improvement actions. Finally, it is concluded that strategies are essential for business growth, and certainly for SMEs. It is recommended that these companies should formulate growth strategies, but their managers must be trained to design such strategies.