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By means of a systematic review of the information in the Colombian palm-growing sector, an analysis will be carried out below that will allow us to know how this sector of the agro-industry fosters and works in the different links; strategies in order to improve its competitiveness and productivity, bearing in mind that it is a sector that could continue to grow in local and international markets. In the development of this research, what have been its main problems, its main strategies in terms of growth and development throughout history in the country, and additionally how the market is at an international level will be related. This is for the purpose of describing and analyzing whether in the currently used value chain it guarantees and optimizes its resources; additional to know their associativity methods and deepen if their sustainability strategies and programs really promote environmental, social and economic growth. It is to be recognized that this sector has grown strongly in the national territory, therefore it has promoted the consumption of palm oil promoting that it is a 100% Colombian oil and through a survey of several households it was possible to determine why it is not yet positioned in the consumption of them; Additionally, it was found that part of the respondents are unaware of the palm sector, its uses and advantages; but, even so, they respond that they would be willing to support the Colombian industry.