Publicación: Plan de negocios creación de una empresa dedicada a la comercialización de jugo de naranja 100% natural, en la ciudad de Villavicencio
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The natural orange juice has by tradition to be a demanded product in the table of the clients of establishments of the city of Villavicencio. There are satisfied and unsatisfied needs of natural juices in this in the city for the consumption of its clients as a service during the consumption of food or as a refreshing drink requested in the restaurants of these establishments. The needs are given for different moments and consumer profiles, therefore the behaviors and decision engines will be framed according to their preferences and consumption trends. "Your natural juice" is a project born from the constant link with the marketing sector, identifying the need of consumers in the sale of 100% natural orange juice, at competitive prices, it is necessary to plan and analyze aspects related to The implementation of this business idea, therefore the main tool is the CANVAS business model, through which we can make a complete analysis of the different factors that influence the time of structuring and implementation of the business plan deal.