Publicación:

Plan estratégico para la ferretería La Tienda del Constructor años 2020 - 2022

Resumen

In order to begin, we must be very clear about the concept of strategic planning: In business management, the concepts of planning and strategy are often confused. Planning establishes the starting point and the ending point by associating the elements that directly or indirectly affect the internal and external environment. For its part, the strategy proposes the steps to guarantee the transit from the starting point to the end point in a coherent, orderly and skillful manner. To that extent, Strategic Planning is a management tool that allows organizations to support decision-making regarding what to do today and the path they must travel in the future to adapt to the changes and demands imposed by the environment. . It is an exercise of formulation and establishment of objectives, whose main characteristic is the establishment of courses of action to achieve said objectives. From this perspective, Strategic Planning is a key tool for decision-making and defines what actions will be taken to reach a “desired future”. (Chamber of Commerce of Medellín, 2018). Having this point clear, the group of researchers will be in charge of making the strategic planning for the next 3 years of Ferretería La Tienda Del Constructor, therefore we are going to show this report as proof of the research that was done to determine the strategy . Based on the book strategic planning for Mipymes written by specialists Mg Carlos Dussán Pulecio and Ed Humberto Serna Gómez. Starting with its history, Ferretería La Tienda del Constructor was founded in 2009 with the aim of a new life project since they trusted in the progress of the Tolima people. They decided to invest their money, time and effort for their own growth and that of the people, trying to generate sources of income and taxes for the municipality, being an active part of the development of Espinal. From this it has been growing year after year, contributing to a better and more diversified economy in Espinal