Publicación:

Caracterización del sector turístico de los municipios, Lejanías, Mesetas y la Uribe del departamento del Meta, mediante la identificación de componentes, variables y relaciones

Resumen

Context: Currently in the department of Meta, there is great potential untapped tourist. A great example of the above is evident in the municipalities Lejanías, Mesetas and La Uribe. These municipalities were affected by the violence and passed to be post-conflict zones. However, there are still many prejudices that have affected their tourism development. For this reason, the need for start with a characterization that allows determining those factors influencing the good performance of tourist activities, based on experience, historical data and variables of interest.Method: In the first instance, it is necessary to know in detail the field of action of the tourist actors that work in these municipalities. For this purpose they apply methodologies for characterization of both primary and secondary information, through of a short literature review, the design of a data collection instrument and later an analysis in which the extraction of tourist variables is contemplated, together with the definition of the purpose and results of previous reviews carried out in the sector tourism department of Meta and of course the municipalities under study. Results: Through the short literature review, it can be seen that the department of Meta despite the impact it suffered from the presence of the armed forces at the time, at present it has high tourist potential distributed throughout its territory. Being the The city of Villavicencio is the one with the most tourist infrastructure in its favor, having approximately 60% of tourist establishments, followed by Acacias and Puerto López, continuing with the Macarena area, where several municipalities are housed including those in this study, there are 42% of accommodation establishments and 16% in restaurants. However, another finding supported by reviews by various authors defines that most establishments do not comply with physical facilities appropriate, do not offer payment alternatives and there are no established procedures for Customer Support. This information is also contrasted with the results from of the designed information collection instrument, which shows the deficiency of the parameterization of business methodologies in the development of activities tourist. Conclusions: The techniques used and the data obtained allow an approach contextual of the problem and lack of competitiveness in these areas. It should be noted that Although several tourist actors in the area have emerged empirically, they also it is identified that there is a high level of cooperation and presence of entities government strengthening the sector, additionally, they have competitive advantages to reason for its landscapes, its gastronomy and its festivities. These advantages are probably which has allowed them to sustain themselves in the market as a tourism sector recognized in various parts of the country and the world and what makes these municipalities attractive places to the development of a wide variety of tourist activities, both at a natural and cultural level And social.