Publicación:

La política pública del sector turismo en el archipiélago de San Andrés para la generación de cadenas de valor como oportunidad de exportación

Resumen

The favoring of the natural attributes of the department and the international recognition, forms the search of new tourist attractions, the improvement of quality of life and foreign investment, arisen from the existing problems that face the public policies and the regional ones of the tourist sector in Colombia, supported in the sectorial plan of the tourism, considered as an economic growth tool, which projects to large competitive factors and measurement systems articulated in the cost benefit for the region, the participation in the positioning of the brand region in market niches under special regimes of cultural protection and the preservation of the environment supported by measures of guarantees that ensure the development of cultural heritage.