La responsabilidad social universitaria: Caracterización de sus principales Stakeholders

Abstract

This research work aims to advance a characterization to the University of Tolima (UT) and the Cooperative University of Colombia (UCC), Ibagué Headquarters, in the area of University Social Responsibility (RSU), from the perception and assessment that the groups assume of interest represented in students, teachers and administrative staff. The study is essentially framed in a type of exploratory research; for this, 936 students assigned to the UCC and 886 to the UT were taken through stratified sampling by fixed proportions; The sample of the teachers and managers linked to both universities, was calculated through non-probabilistic sampling with intentional sample or convenience, which threw 30 teachers of the plant by the UT, and 13 professors by the UT. As for administrative officials, a non-probabilistic sampling was also applied, whose sample was 39, distributed by each university. The most representative result is that the stakeholders present an opinion of the concept of MSW, which they interpret as an important role in organizational management, which builds and allows the deployment of the university’s value construction strategy.