Publicación:

Diseño de un plan estratégico comercial para la empresa “Paukstro”

Resumen

With the development of this educational strategy (Design of a commercial strategic plan for the company "Paukstro"), professional training students from the Colombian cooperative university of the business administration program seek to strengthen and test the knowledge acquired throughout their training process in said institution. Through the development of this activity, a search will be carried out for a training that will then be analyzed and this will allow the research group to create a series of strategies that seeks for the company "Paukstro" to improve its positioning and sales in the market sector in the one that she executes her business activities. The collaboration, guidance of teachers and the concepts already assimilated will allow us to obtain a positive result, which will be evidenced with the delivery of the physical plan; which will be a guiding tool for future similar research.