Publicación: Diseño de un plan de marketing digital a la empresa “Cacharrería y Variedades Nacional”
Portada
Citas bibliográficas
Código QR
Director
Autor corporativo
Recolector de datos
Otros/Desconocido
Director audiovisual
Editor/Compilador
Editores
Tipo de Material
Fecha
Cita bibliográfica
Título de serie/ reporte/ volumen/ colección
Es Parte de
Resumen
The digital marketing plan arises from the need to implement solid strategies that create a link between companies and consumers through the different digital channels. Today, companies that are not immersed in the digital age are at a disadvantage with their competition and run the risk of fading over time. This is why, in this paper we will design a digital marketing plan for the company Cacharreria y variedades nacional of the city of Monteria, where we will analyze the different variables to take into account for the execution of a marketing plan adjusted to the needs of the company, which are crossed by opting for greater recognition in social networks, greater competitiveness, better interaction with customers and greater positioning in the market.