Publicación:

Informe de investigación Estudio de las experiencias en la toma de decisiones de las PYMES del sector Ecoturístico en Colombia

Resumen

Understanding the different experiences that have been part of the decision-making of SMEs in the Ecotourism sector in Colombia is to take into account a series of historical, political and territorial economic realities that have permeated the commercial activities of different sectors, but have been more evident in the tourism sector in Colombia and more so for initiatives that focus on enhancing experiences from an ecotourism perspective. Taking into account the above panorama, the present study has the general objective of knowing the experiences in decision-making of SMEs in the Ecotourism Sector, through the analysis of cases to propose an organizational change management model that adjusts to the interests and needs of the sector in Colombia. In this sense, a study is proposed from a mixed methodology, where qualitative and quantitative data are taken into account, thrown by the different databases and reliable sources on the Internet, which allow to problematize the experiences that exist in the decision-making of the SMEs of the Ecotourism sector in Colombia. This article is initially composed of an introduction that specifies why it is considered important to carry out this research, just as the research questions are mentioned, and the general objective is retaken. Following the introduction section, the theoretical framework is established which allows determining the current state of the research problem and the literature and background known in this regard. In a third section, the method is mentioned and the way in which the research process has been carried out is specified, as well as the organizations that were taken into account in the study. In a fourth section, the results will be mentioned, revealing the answers that have been found so far to the questions posed. Finally, the discussion section will be addressed in which the importance of the research responses is mentioned, and the articulation of this study with others already carried out, to conclude by mentioning what the prospects for future research are.