Publicación:

Evaluación del direccionamiento estratégico y estrategias empresariales ConfaTolima

Resumen

Micro and small businesses are important elements of business development and consolidation in Latin America and the world, insofar as they are generators of employment and contribute greatly to world GDP and the development of many nations in the world, that is why that these business units deserve to be analyzed and studied in depth so that they can continue to contribute to global development. It is when strategic planning becomes important, on the average that this management tool can help consolidate verification and support the management of growth and evolution of these companies, therefore, the growth of a company depends to a large extent on the management of executives and how these executives lead the work teams to achieve the objectives and contribute to the growth of the company. That is why the evaluation of strategic direction is a management tool to support the operation and actions of executives and managers, it is expected with this work to make an analysis of the strategic situation of the company and contribute to the strategic lines and the Strategic direction of the ConfaTolima organization.