Publicación:

Plan de marketing estratégico para la empresa Logísticas Anca S.A.S.

Resumen

The present work allows to strengthen the construction of the professional profile of the future administrators of companies of the University Cooperativa de Colombia Montería headquarters, the "Strategic marketing plan for the company Logistics Anca SAS" is carried out, which will be developed based on concepts, theories and methods that are related to marketing and other areas associated with it. Based on the company Logistics Anca S.A.S which is specialized in providing the exclusive transportation service for people with special health needs (dialysis patients). With the design of the marketing plan we want to achieve that this company optimizes the use of its resources and has more possessions in the market using concepts, methods and technology and implementing channels to promote its services.