Mix de marketing de las asociaciones productoras agrícolas de frutas y hortalizas del departamento de Córdoba. Énfasis en criterios de “Negocios Verdes”

Abstract

Over the years, healthy consumption has been a trend that keeps growing around the world. The impact of the social problems in the environment has generated a new wave of healthier practices that benefit people's health, which has allowed for the empowerment of the companies, especially SMEs, which previously were dedicated to offering organic and artisanal products. The overall goal of this investigation is to find those organizations with an ecological and sustainable character in the department of Córdoba, Colombia. Also, this research aims to determine the strategies according to their marketing mix. For this purpose, a descriptive research was carried out, with the objective of determining the market dynamics in which these companies, called Green Businesses, are located. Then, a data analysis was carried out that included the survey as a means of qualitative and quantitative information to know the marketing strategies of the green businesses in the department of Córdoba.