Publicación:

Diseño plan de marketing digital para la empresa Distrias Hogar & Construcción

Resumen

The objective of this work is to design a digital marketing plan for the company Distrias S.A.S. Located in Carrera 2A N ° 44-110 in the city of Montería, in order to contribute to the increase of its market share in the department of Córdoba, at the same time the theories and concepts of digital marketing will be analyzed with the purpose to compare them and Establish the importance of digital marketing from its history, to the most current. In addition, with the present investigation, we will use a clearly qualitative approach, according to Blaxter, 2000). Its objective is to collect, compile and examine real information in all possible ways, as well as to experiment in detail in such a way cases or examples that are directly established with the hypothesis, therefore, its purpose is to achieve exactly what you want to evoke Likewise, we will focus on a descriptive research that, according to Rojas (2011) is a scientific method where symbols such as graphics and images are used and it is a simple technique that serves to test a hypothesis and describe the object of study in order to establish the truth. A precise language is expressed excluding ambiguous words, the questions are based on the object of study in context would be: ¿What is this fact? What is it? What characteristics does it have? On the other hand, in relation to the development of the objectives There will be an elaboration of a digital marketing plan design for the company Distrias SA located in the city of Montería. We will use the integral model of marketing management to marry (Capture, sustain and increase clients). Proposed solutions will be applied such as Porter's generic strategies, War Strategies and Strategy derived from relative position, so the most important thing in designing this digital marketing plan is to learn to recognize, analyze and compare the marketing theories exposed by its authors. most relevant and recognized of this topic of all time and their different thoughts on how marketing works, and how it is the correct way to implement it in companies, to achieve the goals and objectives set by each organization effectively and efficient, in order to be competitive in the market and have competitive advantages that allow them a better positioning.