Publicación:

El voto: psicología de las masas y la influencia social en una Colombia dividida ¿Por qué la gente vota lo que vota?

Resumen

This article of reflection had as its objective and / or meaning to understand the factors that influence the determination and decision of people counting on persuasion principles, social judgments, collective influences and beliefs, in this way Gustave Le Bon explains that in a crowd individual acquisitions are erased, thus disappearing the personality of each of those who make it up in the collective, for this reason traditions guide peoples and only external forms are modified that give societies the illusion of breaking with their past, Therefore, the theory of social judgment predicts that the success of a message depends on the relationship between said message and the receiver's beliefs, thus corroborating that social proof is the tendency to see an action as more appropriate when others are doing it. That said, there is sympathy, which as a general rule and as a surprise to some is manifested when we say YES to requests from someone we know and like, which may be surprising to note, yet this simple rule is used in hundreds of ways by total strangers so that we can fulfill their requests.