Publicación: Plan de negocios: creación del restaurante - cabildo – restaurante cultural
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This project aims to clarify the opportunities and requirements to establish a restaurant called CABILDO - CULTURAL RESTAURANT, in the northern part of the municipality of Monteria, department of Córdoba. In a growing market in demand for restaurants and in a cultural environment where typical Colombian food is becoming more and more important around our city and department of Córdoba, this represents a great opportunity to do business. Under the name CABILDO - CULTURAL RESTAURANT, this restaurant aims to offer a typical cuisine of the Colombian regions, taking into account the pre-Columbian and indigenous ancestral culture. This is a sample of the great profitability that this project can represent. For the purposes of advertising and communication, the use of social networks and special promotions for opening is intended, which represents a considerable saving in advertising in traditional media. In this business plan the market study was taken into account to determine the marketing and marketing strategies for said analysis, the technical study that contributed to differentiate the needs of space and time location, the administrative study in which it was taken into It counts on the basic functions such as planning, organization, management and control, and finally, the most important financial study is a useful tool for all phases of the business plan since it needs to be planned, projected and evaluated for its viability.