Publicación: Caracterización de antecedentes y capacidades productivas de comunidades en la provincia de soto norte con influencia en vía Bucaramanga– Cúcuta y Comuna 14
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Through the research methodology, they are manifested in different areas in the Santander region with difficulty in the commercialization of their manufactured or harvested products, this generated for the farmers a deficit in their economy due to several factors, including the lack of location in the context of a market, also that they cannot cover transportation, the expenses are made higher than the profits, and this does not allow the correct development of the commercialization. The university project for marketers is to generate the ecosystem of entrepreneurship and innovation as a strategy that enables sustainable development, in which strategies are presented that allow from technical training for the development of farmers, also to facilitate their transport. products from the towns to the city, allowing to improve the economy system adopted by peasant families who have low savings capacity, little investment in modernization and limitations to access soft loans, thus as a final work through the powers found; solve these problems from the position of last semester students, putting our learned knowledge to the test and generating improvements in the aforementioned sectors.