Tool for identifying and prioritizing problems through a participatory diagnosis, where the selected participants will detail the problem that they are going to intervene and on which the business idea will be developed. The composition of the problem, the actors that have interfered, and the situations that exogenously constitute threats and needs of those who experience it are analyzed. This tool is constructed in a pedagogical way with an impact on quantitative and qualitative measurement of social innovation in the territories, based on the construction of a 13-step visual scheme that can allow the empathic articulation of entrepreneurs with the territory.