Publicación:

Plan de negocios: creación de Pulpifrut despulpadora de frutas en el municipio de Ciénaga de Oro- Córdoba

Resumen

This project intends to clarify the opportunities and requirements to create the creation of a fruit pulping company "PULPIFRUT" in the municipality of Ciénaga de Oro - Córdoba, department of Córdoba. In a growing market in which there will be a market study that will allow the knowledge and behavior of potential customers, in order to analyze the behavior of the demand and supply of the economic sector to which the company belongs, to achieve the conditions minimum that the company must have to be competent in the market and the commercial strategy of the fruit pulpier. Under the name PULPIFRUT DESPULPADORA DE FRUTAS, this company intends to offer a production and commercialization of pulp to the inhabitants of the municipality of Ciénaga de Oro. This is a sample of the great profitability that this project can represent. For the purposes of advertising and communication, the use of social networks and special promotions for opening is intended, which represents a considerable saving in advertising in traditional media. In this business plan the market study was taken into account to determine the marketing and marketing strategies for said analysis, the technical study that contributed to differentiate the needs of space and time location, the administrative study in which it was taken into It counts on the basic functions such as planning, organization, management and control, and finally, the most important financial study is a useful tool for all phases of the business plan since it needs to be planned, projected and evaluated for its viability. This business plan requires an initial investment or working capital of $ 50,000,000, which will be contributed by the entrepreneursWilson Ruiz Salcedo y Carlos Cordero Petro through their own resources and loans; with which the following material and physical resources will be obtained.