Publicación: Diseño de un plan de negocios para el nuevo punto de venta del asadero el sabrosón en el barrio la reliquia en la ciudad de Villavicencio
Portada
Citas bibliográficas
Código QR
Director
Autor corporativo
Recolector de datos
Otros/Desconocido
Director audiovisual
Editor/Compilador
Editores
Tipo de Material
Fecha
Cita bibliográfica
Título de serie/ reporte/ volumen/ colección
Es Parte de
Resumen
The present research work is in order to design a business plan for the execution of a new sales place of the “El Sabrosón” grill located in the Reliquia neighborhood of the Villavicencio City, which has a track record with experience in Its main headquarters in the Guatapé II neighborhood, positioned in the market as one of the community's favorite chicken broilers and its surroundings, reasons that have driven it to seek growth in new markets such in the Reliquia neighborhood in the Villavicencio City, finding a target market here. Based on the market study that was carried out. Consequently, the “El Sabrosón” grill will offer its services to the population of the La Reliquia neighborhood of the Villavicencio City, Department of Meta, starting from an investigative analysis where the market niche is recognized, also taking into account the current situation as It is the Coronavirus pandemic, the quality has drastically affected the world economy, the reasons that have prompted the “El Sabrosón” broiler chicken and to seek new merchandising strategies its products. So, within this research, a study and analysis of the market was started, which seeks to make an accurate identification of the economic area in which it will be developed, and then the financial projection was made so that investors know first-hand how It will be the economic behavior in a projection to 5 years of the new sales place and finally the organizational recognition for this new sales place was carried out, in such a way that in it shows the entire strategic, technical, financial and organizational plan.