Publicación:

Evolución del marketing político y sus relaciones con la comunicación durante la última década colombiana: análisis sistemático de literatura

Resumen

This research work deals with the state of the art of political marketing and its relationship with communication, during the last two campaigns between 2010 and 2017. For this purpose, 41 documents were addressed during the investigation, among which 17 scientific articles and 24-degree papers were established. The idea was to identify those who approached the issues, who managed to discover and what is still to be addressed, taking into account that the two themes are of great importance for society, since they were the ones who projected and sold ideas and messages from the majority of the leaders that represent us today. In order to be more precise in the search for information, two important theorists of communication and political science, such as Laswell and Raymond Colle, were taken for the review of the documents, to make a review from the general to the particular.