Publicación:

Propuesta de un modelo de planeación en la empresa 1 Automundial S.A como estrategia en el aumento de la productividad y el desempeño financiero

Resumen

The companies in Colombia present strong problems of sustainability, because they do not assure the financial resources to attend in the short and long term their obligations, besides distributing them in the time and the appropriate form in order to guarantee the results before the sector, the market, the competition and their expected utilities. In this way, not only does it become a problem of sustainability but also one of durability, which is why it is necessary to have strategic planning tools that lead to the generation of action plans for the mission, the administration of its resources and the direction of its objectives for the fulfillment of the proposed goals. Based on the general objective of this work, a planning model was proposed at Automundial S.A., as a strategy to increase productivity and financial performance. For this purpose, a methodological design with a mixed approach is made based on an analysis of contexts, theories and disciplines, which helped to build the theoretical framework and the approach to the problem, achieving a broader and deeper perspective of the phenomenon from dynamic research, analysis of models and tools to control processes and resources in companies.