Estrategia comunicativa para promover la agricultura urbana como elemento esencial de la construcción del tejido social en la comunidad Guerreros y Guerreras Unidos en Acción

Abstract

Based on the proposal of a communication strategy as a means of support for the visibility of the Guerreros y Guerreras Unidos en Acción garden, located in Fontanar del Rio, the town of Suba, an activity dedicated to urban agriculture, actions that allow and favor the construction of the fabric social among its members. This is a project that the Zafir Foundation executes, The hard work in these agricultural activities by the members of the team during their long history in these purposes prove that values such as harmony, companionship, tolerance and brotherhood bonds produce in the newspaper share among them, a situation that has managed to consolidate credibility in state entities, being a model of union in the sector offering organic agricultural products and other transformation products that serve as barter and sale products for the sustenance of the families that the make up. The approach of this social project allows to generate a communication strategy as a proposal that allows to make known the Huerta Guerreras y Guerreros en Acción, in this particular case from the construction of the social fabric that is born from the development of urban agriculture work