Publicación:

Diseño de un plan de negocios de agua purificada “Eco agua SAS” en la ciudad de Villavicencio

Resumen

The present research work consists of the design of a business plan for a purified water company that is dedicated to the treatment, bottling and marketing of water, which will be located in the city of Villavicencio. The problem of investigation contemplates contamination. of water as a cause of diseases in humans, the research was developed using the mixed research method with descriptive research features with documentary analysis work and field work, as a data collection tool, the application of surveys was carried out by means of sampling, in the development of the research project the variables were analyzed: consumption, perception, competition, presentation, as a result of the application of the surveys it was found that the consumption level of households in the city of Villavicencio is favorable, finally it was concluded that the design of a purified water company is firm at the time of impact the different variables that lead to water consumption.