Publicación:

Factores endógenos y exógenos que inciden en el desarrollo y crecimiento de las pequeñas y medianas empresas (pymes) del sector comercio en la ciudad de Barrancabermeja.

Resumen

This work addresses the most relevant aspects that SMEs in the commerce sector are facing in the city of Barrancabermeja, and that has become barriers of both the economic, financial, operational, organizational and strategic order, which prevents them from entering to compete in a market. local, considerably affecting its introduction to the market, as well as its growth and sustainability and even subjugating them to their liquidation. The study will be carried out in three stages, in the first phase there will be a literary review, the second will be carried out through field work collecting information from primary sources and the third phase will focus on analysis and publication of the results, as well as the regeneration of possible proposals that contribute to the solution of the initially raised problem.