Plan de acción para el sector cacaotero del departamento del meta a partir del análisis de las cinco fuerzas de porter

Abstract

This project aims to contribute to the creation of an action plan for the cocoa sector of the meta departmental order to take advantage of market opportunities and mitigate the high percentage of imports to meet domestic demand. The agroecological conditions available to the department make it an optimal territory to maximize cocoa growth and production. From this, a comparative analysis is developed at the national, departmental and municipal levels, based on the methodology of the five porter forces that take as a frame of reference different variables such as production capacity, quality, price, commercialization, credit support and technological innovation that will serve as the main basis for the construction of different strategies that allow to solve the problems found.