Publicación:

Análisis de precios de los productos del punto de venta fijo del mercado campesino Mercaorinoquia en la ciudad de Villavicencio

Resumen

The present work consists of the research carried out at the fixed point of sale of the MercaOrinoquia Peasant Market and the competing markets of Villavicencio, to analyze the price of the products offered at the fixed point of sale of the MercaOrinoquia peasant market, to implement price strategies at The most requested products, this research was developed using the descriptive methodology with an inductive approach. As a collection tool, the application of surveys was carried out where five most recognized establishments were taken in the city of Villavicencio, such as Éxito, Carulla, Fruver from the east stores, Mega as the population and the sample, identifying the best-selling products. to determine the price difference of the products. As a result of the survey, it was possible to verify that the prices of MercaOrinoquia are higher than the prices in the different establishments, except Carulla, since they are products (100%) natural, without chemicals or preservatives in their production. It was able to show consumers that the prices that are being managed at the fixed point of sale of MercaOrinoquia are competitive for the market, in addition to the experience of buying quality products first hand and with the satisfaction of the purchase aid of a natural product, highlighting the differentiating factor of the market by being organic, innovative and value-added products in all its products.