Publicación:

Plan estratégico para la mipyme Chocotol SAS por los años 2020-2024

Resumen

This research proposes to improve the administrative management of the business organization CHOCOTOL SAS; a tolimense company that originated in the municipality of Chaparral, where an idea was born that can be felt today and is currently in the process of commercial expansion. To do this, a strategic plan will be carried out to improve its position in the market, consolidating itself at the regional and national level, without neglecting the possibility of entering international markets. Achieving recognition for its innovation and obtaining the sponsorship of the Emprende Fund of SENA, currently offering a wide variety of products derived from cocoa, since the company not only dedicated itself to the cultivation and commercialization of it, but also to the chemical investigation of the product. , using laboratories of the Tecnoparque del Sena Nodo La Granja, in order to find more uses for cocoa, in this case for the husk that is normally discarded and that can be used in other processes, for which a strategic plan will be carried out that It allows to consolidate and expand the company at regional and national level, without leaving aside the possibility of entering international markets.