Publicación: Beneficios de la economía colaborativa: caso AIRBNB y su evolución en la industria hotelera en ciudad de Bogotá
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Faced with the emergence of new needs in the markets and the technological advance in the area of applications, the collaborative economy seeks to establish a communication channel between providers and users in such a way that the service is carried out in a reliable and efficient manner. The introduction of this type of platform yields significant income and, therefore, ensures sustainability in the market; Successful cases such as Airbnb, Uber, Rappi, among others, are related. The growth of the market share of the Airbnb platform has been evidenced; At the national level, the presence of affiliates (owners) in the city of Bogotá is analyzed. Its impact on the hotel market has generated all kinds of comments, positive by its users and negative by the main representatives of hotel chains. These types of economies have been required to be regulated and comply with the same requirements that Colombian legislation has established for them.